When developing podcasts to support our Netflix Family and Netflix Jr. initiative, we realized that the podcast could provide a service to exhausted parents - help put their kids to bed with their favorite characters.
We worked directly with show creatives and a sleep specialist to develop immersive audio episodes of kids’ favorite shows, designed to actually promote sleep. The show exists on audio-first platforms and with soothing animation on YouTube.
The Award-winning podcast is consistently among the top Netflix podcasts weekly despite being released seasonally.