We ran a truncated campaign for Lady Gaga’s documentary release on Netflix, including an 8-hour deadline to develop an entire Instagram grid design to launch on her social channels in the middle of her tour.

We premiered out of Toronto International Film Festival around Gaga’s existing tour dates in Canada, flying in global influencers to meet the Mother Monster in person and celebrate the raw look at her life.

After the film launched, we commissioned a Gaga-themed tour of NYC to celebrate her orgins with her biggest fans.