“INSIDER VERBIAGE The conference always gives students of language an earful of industry jargon in vogue among marketers. This time, the always-popular “touch point” was heard constantly, as in “experiential touch point,” along with “holistic” and its variation “holistic alignment”; “incented” and “incentivized”; “journey” as a synonym for history or case study; “go-to-market marketing”; “team member,” for employee; “guest,” for customer; and using “benchmark” and “laser” as verbs.”
— auto linguistics tumbl for the Association of National Advertisers conference.
