“The [new online magazine] model goes something like this: Find a vertical with an audience attractive to advertisers, brand it (Daily Finance, Asylum, Lemondrop, Politics Daily), hire five to seven people to run it and plug in AOL’s traffic fire hose. Repeat.”

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AOL Cracks Web Publishing — Sans Time Warner - Advertising Age - MediaWorks

(via rafer: mikehudack: soupsoup:bigcrush: interweber)

2:21 pm  •  29 June 2009  •  16 notes